10 Free and Cost-Effective Tools and Apps to Give Digital Branders an Edge
All web marketers and digital branders want to get as much as they can done in a day as possible. In the marketing world, things can change quickly, meaning that you always have to be up to speed....
View ArticleWhy Video Is The Future Of Content Marketing
It’s no secret that the digital world has undergone a huge transformation over the last decade. We truly live in a mobile video content world. People do their research on employers, restaurants,...
View Article5 Reasons Content Marketers Should Adopt Digital Branding
When it comes to content creation and digital branding, it’s about a lot more than just the final result. From pre-planning to execution to editing, there is so much that content marketers have to get...
View Article5 Research-Backed Tips To Boost Your Video Marketing
The numbers are in and they tell a similar story. Video marketing is an absolute must for the modern marketer. Here are some research-driven tips to help you get the absolute most out of your digital...
View ArticleHow To Use Guest Posting To Build Your Digital Brand
There are lot of things you can do when looking to build your digital brand. Guest posting is one powerful tool you can use to beef up your online presence. Why You Need A Strong Digital Brand In the...
View ArticleHow Marketers Are Tackling The Pros And Cons Of Video Ads
When it comes to content marketing, video ads are an important part of the picture. More and more video content is being watched than ever. In fact, in the US alone, 85% of all internet users have...
View ArticleFacebook Groups Are The Future; What Does This Mean For Brands?
Many in the social media world are becoming more concerned with building communities around their brands and less concerned with striking gold once with viral content. Enter Facebook groups. The...
View ArticleMarketers Prioritize Audience Targeting; Visual Content Over Voice
Marketers are wondering which technologies, tools, and tactics will inform search engine marketing over the net 12 months. Let’s take a look at what many marketers are considering and keeping a close...
View ArticleWhere To Find Social Media Content
Experts take different approaches when they want to find social media content. Some schedule posts across platforms months in advance, while others like to wing it completely. Some do a mix of both...
View ArticleIndustry Insights From Industry Leaders For 2020
In the world of digital branding, things can change in the blink of an eye. So, turning to thought leaders and practitioners in the industry for advice and inspiration is key. Their industry insights...
View ArticleThe Top 5 Ways to Create High Converting CTA Buttons
A call to action is your main connection to the reader, consumer, etc. It’s how you get them to make that first step towards buying something you’re selling or trying to convince them of. CTA buttons...
View ArticleTop 5 Reasons To Add A Podcast To Your Website
A podcast is your connection to your listeners who value your knowledge and wish to learn from you. There are different forms of podcasts, and knowing which one suits you best is the first step...
View Article7 Useful Tips On Creating Powerful Link Bait Content
I believe everyone who is devoted to business online knows the importance of content. It’s not a coincidence that you are familiar with such statements as “content is king” because it plays a crucial...
View Article13 Tasks You Can Outsource To Grow Your Blog
The word outsource has many different layers behind it. Some people see the word outsource positively, but some people think that it will impact them negatively. It is important to look at outsourcing...
View Article5 Important Questions To Ask Yourself Before Guest Blogging
Guest blogging can be a significant step forward for your digital brand. Before you submit a guest post, there are a couple of important questions to consider. Look through this list of questions to...
View ArticleHow To Write More Content In Less Time
As a blogger, it is important to share amazing content with your readers continuously. Our job is to create content that resonates with, educates, and strengthens connections with our audience. On the...
View ArticleHow to Pick the Best Live Video App for Your Brand
Facebook, Instagram, and Twitter all offer live video broadcasting to users. With multiple apps to choose from, the question becomes, which app is best for your brand? To select the best app for your...
View Article6 Psychology Based Design Tips to Improve Engagement on Your Website
People decide whether your content is worth their time within seconds of first visiting a web page. These psychology based design tips will help you improve engagement and make better first...
View ArticleHow To Handle Stolen Content
If you are publishing great content online to build your digital brand, chances are, you will likely find your content republished on other sites. As frustrating as it may be to find the content you’ve...
View ArticleUsing Content to Spice Up Your Digital Branding
They say spontaneity is the spice of life. When developing content, spontaneity is also a way to spice up digital branding. It’s like cooking….nobody wants to eat a bland piece of meat, but throw some...
View ArticleContent Planning Tips To Compete with Big Brands
What do big brands and small brands have in common? They all can create great content equally. There can be content created with an iPhone getting more views and engagements than content created with a...
View ArticleHow to Use User Generated Content to Build Your Digital Brand
No matter the size of your brand, you need to find the most effective methods to build or enhance your digital brand. Using user generated content to build your digital brand is one of the most...
View ArticleHow to Create a Social Content Strategy for Your Brand
Creating a social content strategy guarantees that your digital brand is conveyed correctly and consistently. You must know the necessary steps to implement your strategy. Continue reading to learn the...
View ArticleChatbots: Are They Good For Your Digital Brand?
Chatbots are a form of artificial intelligence that is powered by rules and interact with customers through a chat interface. At a time when people are spending more time in messenger apps than social...
View ArticleHow to Legally Use Images in Your Digital Branding
Getting the right image for your article can feel like wading through a mile of red tape. Copyright laws can be confusing and a fear of lawsuits is overwhelming. Thankfully, there are some basic...
View ArticleHow to Work With YouTube Influencers
YouTube has become an influencer breeding ground. Consequently, learning the subtle art of working with YouTube influencers is a great way to build your digital brand. If done the right way, it will...
View ArticleA Cheat Sheet For Working With Social Media Influencers
Influencers can be a great option for getting your brand more social media recognition, but how do you get started? These simple cheats will help build a stronger digital brand by aligning it with the...
View ArticleDigital Branding Trends to Watch Out For in 2018
It’s looking like its going to be a big year for digital branding. I look forward to the various changes, movements, and trends that businesses and individuals soon will adopt. Knowing what to look for...
View ArticleHow to Use Live Streaming to Grow Your Digital Brand
Live streaming can look like just another chore for your brand, but it can actually be a really great option to grow your digital brand. Adding live videos can connect you with more viewers and grow...
View ArticleHow to Build a Perfect Content Distribution Strategy
Your content distribution strategy should be as unique as your brand. Find out all your options when creating your perfect strategy to make sure that your brand and content gets the attention it needs....
View ArticleTurning Content Marketing into Context Marketing
It is possible to drive rankings and traffic with your content, you just need to know how to turn content marketing into context marketing. Your content is what your readers come back to you for; thus...
View ArticleSEO Keyword Selection
Your SEO keyword selection will make a big impact on the success of your digital content. It is your SEO keyword selection that determines whether or not your readers can find your content. Researching...
View ArticleStorytelling: The Building Blocks of a Great Digital Brand
Storytelling is part of the foundation of your digital brand. This aspect of your content infuses your writing with character and uniqueness that will set your brand apart from all the noise floating...
View ArticleStep Up Your Onboarding Email Strategy
You spend so much time working on building your email list, but then what do you do once people have signed up? Working on your onboarding email strategy will make sure that none of your email...
View ArticleIt’s Time to Take the Brand Out of Branded Content
You’ve already heard that content is king, and this statement has remained true. However, where does your brand name fit into your content strategy? Target audiences are finding more and more that...
View ArticleCreating an Instagram Content Strategy
An Instagram content strategy can make all the difference when it comes to your Instagram success. Having an Instagram content strategy will keep you on track, and will make sure that you’ve outlined...
View ArticleHow to Create Useful How-To Video Content: Essential Toolbox
Adding how-to video content to your brand’s content creation is a great way to boost your brand’s visibility. These videos also prove to your target audience that you have information worth sharing in...
View ArticleGetting Creative with Your Instagram Content
After your initial Instagram launch, its possible your Instagram content is beginning to feel a little bland and boring. Getting creative with your content will ensure that your brand stays fresh and...
View Article7 Steps to Creating and Executing an Editorial Calendar
An editorial calendar is a great addition to any content creating aspect of your business. With 7 easy steps, you can completely organize and effective editorial calendar. With an editorial calendar...
View ArticleUsing Content Roundups to Build Your Digital Brand
Content roundups can be a quick way to build your digital brand, especially if you don’t have time to write all new content. However, there are a few rules you should follow for optimum growth. Keep...
View ArticleIncrease Digital Brand Visibility with Licensed Content
Using someone else’s content may seem counter-intuitive, but it can actually work to your benefit. Licensed content is a great resource for your brand when used appropriately. Keep reading to find out...
View ArticleHow the Rise of Direct-to-Consumer Brands Has Changed Content Marketing
It’s no secret that today’s consumer economy looks very different from a decade ago. It seems like the direct-to-consumer businesses model is trending with entrepreneurs. How does a brand successfully...
View Article6 Steps Marketers Can Take to Prepare for ‘California’s GDPR’
Marketers get ready, because the CCPA (California Consumer Privacy Act) is coming, and it may just change everything. If you collect consumer data in or from the state of California, you need to make...
View ArticleWhat Is Digital Branding
What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective...
View ArticleIs Emotional Storytelling the Future of Branding?
Emotional storytelling is taking over branding, but what is it? And how can you use it to your brand’s advantage? Why Appealing to Emotion Matters It’s no secret that many humans largely operate based...
View ArticleThe Power of Copywriting in Branding
Branding is a powerful tool that helps your brand get its message across and attract customers. However, copywriting plays a much bigger role in this than most people realize. Copywriting is Everywhere...
View Article5 Tips to Optimize Your Images for the Web
Visuals are key to any digital brand’s web presence. Here are 5 tips you can use to optimize images for the web. A Picture Is Worth 1000 Words A modern digital brand needs both sparkling copy and...
View ArticleUpdating Outdated Blog Content without Harming SEO
A lot of hard work goes into blogging, and you want to make sure those posts stay relevant for as long as possible. Here’s how to update outdated blog content without harming SEO. Why Should You Update...
View ArticleThe Customer Journey Is an Infinite Loop
Everyone in the content marketing industry knows about the customer funnel and its part in the customer journey. If you want to learn more about why top content marketers are ditching the funnel, read...
View ArticleUsing Ego Baits Content to Build Your Digital Brand
Do you want to take a closer look at ego bait content and use it to build your brand? Here’s how you can do it. Content and Ego Baits Ego baits are a well-known strategy when it comes to content...
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